Blue Nile Review

Blue Nile Ranking

9.5

Our Score

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Average User Rating

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Blue Nile Ranking

Our Score

9.5

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Blue Nile Review

Reviewed by: top 10 best jewelery stores
Jun. 23 2021

When you search for the best diamond engagement ring or another type of jewelry, the best quality is what you will be looking for as it is such a special purchase. To help you find the top rated online jewelry store for this gift, we offer reviews like this one. The Blue Nile review below provides you with everything you need to decide if it’s the right fit for your needs.

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How We Decided

800

Consumer Reviews

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Researched Review Sites

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Research Hours

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What Jewelry Categories are Available at Blue Nile?

Blue Diamond offers a range of jewelry, which is a big reason why they’re a well-known name in the industry. The main categories you’ll find at this top rated jewelry store online are:

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Blue Nile Review of Diamond Engagement Rings

You will find ready to ship engagement rings at Blue Nile, as well as being able to build your own ring. Here is more about what you can expect to find there.

Ethically Sourced

The diamonds at Blue Nile are ethically sourced, whether they are in an engagement ring, loose, or in another piece of jewelry. As per their website, they track the diamonds from mine to market. 

That provides you with peace of mind that they support the diamond trade in a legitimate way. The diamonds are all warranted to be conflict-free.

Narrow Down the Choices Easily

The website is set up to make shopping by ring shape or style easy by simply providing the links from the top menu. These filters help you narrow down the type of ring you think she will adore when you say, “Will you marry me?” 

You can also search by the designer if you have a particular one in mind. For example, Blue Nile Studio is the company’s design team.

Many Different Styles

There are many engagement rings styles, which means you will have a lot of choice, which is great. The styles are:

  • Solitaire
  • Halo
  • Vintage
  • Side-stone
  • Three-Stone
  • Designer
  • Rose-Gold
  • Unique
  • Gemstone

We like that there is a “unique” style, which not available at many other top rated online jewelry stores. However, we wish there were more gemstone engagement rings available. For ring shapes, the selection is wide, including round, princess, oval, pear, heart, and radiant.

Create Your Own Diamond Engagement Ring

If you are looking to create your engagement ring, start with a diamond or start with a setting. Blue Nile then provides prompts to help you create the custom jewelry for a one-of-a-kind beauty. 

It’s nice to have that option available online, where you can pick what you like without a salesperson pressuring you in-store. Take your time and get to know each step of creating the jewelry as you go.

360-Degree View

See each ring at 360 degrees when you click on it. While this is convenient, we feel the quality of the images could be better. 

We like that you can also click from the main description of the ring of interest onto Customer Creations to see similar rings designed by people shopping on the site. These creations are now available for sale too, which is a fun way for Blue Nile to continue to expand their selection. 

Pick Your Metal

If you are shopping for rings in their inventory, Blue Nile makes it easy to pick from the different metals it comes in, such as 14K White Gold and Platinum. Unfortunately, you cannot shop by metal from the main menu of the site, which is a limitation.

Pricing

We wish there were a filter for price for the diamond engagement ring category, but unfortunately, there is not. Instead, you can search by metal, style, shape, gemstone, or designer. 

Given that you likely have a budget for this special piece of jewelry, it would be nice to be able to use this filter. However, we see that the pricing is very affordable at Blue Nile, so perhaps that is why there is no option to shop by price point.

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Wedding Rings: Next on Our Blue Nile Review 

Shopping for wedding ring bands is an important part of getting married, so how does Blue Nile rate? Here are our thoughts.

Great Selection for Women and Men

While doing the research for this Blue Nile review, we were impressed with how the wedding ring selection has an equal number of categories for women’s and men’s rings. Some other online top rated jewelry stores only have a few options for men, but Blue Nile has more, which is nice.

Many types of jewels are available for women’s rings. They are:

  • Diamond
  • Platinum
  • White Gold
  • Yellow Gold
  • Eternity
  • Platinum

As for men’s wedding bands, the selection is as follows:

  • Tungsten
  • Titanium
  • White Gold
  • Rose Gold
  • Yellow Gold
  • Platinum

You can choose to shop the existing inventory, with or without applying online filters, or shop by designer. There are also eternity and anniversary rings.

Matching Bands

Find couples bands too at Blue Nile. This option is a great one for those who want their wedding rings to match. 

Sort them by bestselling, featured, or newest to see a range of great styles in different metals, band finishes, gemstones, and materials. Most of the couple rings are diamonds. We hope that there are more sapphire options available soon.

360-Degree Viewing

As with the diamond engagement rings, you can see a 360-degree view of the wedding rings. As we noted earlier, the image quality is average. However, it gives you a reasonable view of what you can expect.

Sales

Many sales appear at Blue Nile on already reasonable prices. That gives this top rated online jewelry store high marks in our books.

It’s nice to see that many wedding rings with five-star reviews on their website are on sale. That makes this important purchase one that you and your sweetheart can make without having a big financial burden. 

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Loose Diamonds

Buying loose diamonds is a growing trend, so it’s nice to see this is a specialty for Blue Nile. Here is more about this if you are looking for unset diamonds.

Blue Nile Review of Selection

The large inventory of loose diamonds at impressive, so we would be remiss not to mention it in this Blue Nile review. There are more than 150,000 diamonds to choose from, as explained on their website. Wow!

Ethically-Sourced, High-Quality

Find ethically sourced diamonds only, as per their website, from respected sellers. They also explain that they only carry colorless to faintly colored diamonds (D-K color grade) that have top clarity (FL-S12). These details give you the reassurance that you are getting a great quality item.

Find the One You Want

To help you narrow it down to the one you want, choose from: 

  • Shape
  • Price
  • Carat
  • Cut
  • Color
  • Clarity
  • Delivery Date

It’s nice that you can apply each of these options to get what you’re looking for. Also, easily add them to a wish list to come back to them later. 

If you want a diamond faster, simply press the “Need it fast?” option to get it sooner. That’s great customer service, in our opinion.

360 Degree View

Conveniently see the diamonds from all sides with the 360-degree view feature available for each one. The image is average, rather than high quality, unfortunately.

Wide Range of Prices

There is a big range in pricing available, which means there is something for every budget. There are loose diamonds over $25,000 and ones under $500. 

Other Jewelry: Earrings, Bracelets, and Necklaces

While Blue Nile specializes in engagement, wedding rings, and loose diamonds, they also offer other jewelry. There are earrings, necklaces, and bracelets available in:

The beautiful items are available from Blue Nile Studio, as well as other designers. You can also find birthstone jewelry.

Many of the items are on sale at the online top rated jewelry store, plus there is a small selection (less than 75 items) of gifts under $100. These affordable gifts include a pair of large sterling silver hoops and a freshwater pearl pendant with sterling silver.

Blue Nile Review of Warranty, Shipping, Returns, and More

Here are details about the policies available online at Blue Nile online, so you know more about what to expect. Please note that the policies below were current at the time of writing this review, but Blue Nile may change them at any time, and we are not responsible for any discrepancies.

Free Returns within 30 days

Enjoy returns with free shipping within 30 days of purchase. The free return label that the company provides you includes insurance coverage. Having this policy in place makes shopping a more risk-free experience.

Free Secure Shipping

Our team likes that there isn’t a shipping fee for you to get your jewelry from this top rated online jewelry store. Different free shipping services are available, depending on the total amount of your order. For an extra charge, you can get priority overnight Saturday delivery if you need it sooner.

Around-the-Clock Customer Service 

Talk via the live chat feature at Blue Nile any day or time of the week. Having access 24/7 to experts is a great feature. 

If you have a question or want to know more about a particular diamond engagement ring or another item, the live chat is available to you. There is also a phone number and email address. Simply choose the communication you prefer.

Free Lifetime Warranty

We also want to point out in this Blue Nile review that the company has a lifetime manufacturer warranty on their products. They stand behind the quality of its products with this type of warranty.

That means that if you notice the product has a manufacturing defect, you can return it for the company’s inspection. If they determine the defect, they will repair it or, if appropriate, replace it. 

As with most warranties, there are conditions and exceptions. Please read the fine print on the Blue Nile website for details.

What Else to Know about This Top Rated Online Jewelry Store

A unique feature to point out in this Blue Nile review is that you can filter the engagement and wedding rings by their popularity, based on customer reviews. For example, you can see a list of the top 20 engagement rings to know other people’ experiences, which gives you peace of mind that you’re getting high quality. 

It also eases some of the stress of the moment of the marriage proposal knowing that she is getting a ring that’s received a lot of praise. For wedding rings, you can do a similar search on the Blue Nile site. See the top 10 rings for women and top 10 for men.

Conclusion of the Blue Nile Review 

Blue Nile is a top rated online jewelry store for its large selection of diamonds. Specializing in diamond engagement rings and wedding rings, you can easily filter through the website to find a ring ready to ship. 

Or, create your own ring, necklace, or earrings at a reasonable price. The massive number of loose diamonds available is amazing too.

While there is 360-degree viewing of jewelry on the website, Blue Nile provides low-quality photos. Also, there are not price filters on all parts of the website, which is a limitation.

However, there is a lot to like about Blue Nile, including its 24/7 customer service. We consider the positives to be more important than a few minor drawbacks. Thus, we consider Blue Nile to be one of the top rated online jewelry stores.

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About the Research

We’re here to make it easier for you to find quality jewelry for a special person in your life. All the information you need to make a more informed decision is here at this site, so take the time to browse the reviews to find the best online jewelry store for your needs. Each review includes details about the store selection, quality, metals, styles, pricing, shipping, and more.

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  • We are grateful to be of service and bring you content free of charge. In order to do this, please note that when you click links and purchase items, in most (not all) cases we may receive a commission. Your support in purchasing through these links enables us to keep providing you with content and opinion to the best of our knowledge. The commission rate we may receive is not affecting the content we write on each product; however along with past buyers preference, mattress product details and reviewers’ findings, it may impact the display order of a product at the website. We try our best to keep things fair and balanced, in order to help you make the best choice for you. Your buying price is not changing whether we are entitled for earnings or not. Thank you!